Do you have questions or maybe doubts about marketing with podcasts?
Is it still worth it to spend time marketing with podcasts?
My answer to that will be yes, it is still worth it. Keep on reading to find out why I think that this is true.
To begin with, podcasts are audio recordings that you can add to your marketing arsenal that you can share on your website or blog. Podcasting is really valuable in marketing, because it has actually advanced in popularity lately. So yes it is really worth it to add podcasting to your marketing plan. There are different platforms available where you can set up your podcasts.You can download or stream these podcasts. Quite a few online marketers are in fact using podcasting right now to get their message out and to build their income further. Many of them are getting great results fromt heir podcasts as well. So marketing with podcasts is not a thing from the past that simply doesn’t work. By marketing with podcasts you can share a free training or make your podcasts a product that people have to purchase in order to get access to it. Through these podcasts you can share marketing tips, mindset training and lots of other trainings as well. You could also for instance interview your mentor or another successful marketer during your podcasts, this could attract many people to listen in.
So what do we need to think about when podcasting?
Make sure that the subjects that you adress in your podcasts are of big interest for your audience. You need to make your podcasts enjoyable so that your audience will come back for more training from you. Do not be too salesly in your podcast but you could always mention briefly what you are working on of course. Educate, entertain, inspire and motivate people with your podcasts. Marketing with podcasts is very beneficial for you as a marketer when it comes to branding as well. Podcasts are ideal for people on the go , busy people. Because they can listen to your podcasts on their cellphones. Its is also good for people that prefer listen to audios then to read text.
To get a wider and bigger audience for your podcasts make sure to share them on social media through social sharing buttons on your website to generate that free traffic to your content. There are of course other ways that you can use to promote your podcasts as well. You could email your list and mention your podcasts and mention the benefits with accessing your training. Your susbscribers could add suggestions to what you should trainings about in your coming podcasts. You could write blog posts about your podcasts and pressreleases etc. Yes there are many ways that you can promote your podcasts.
So yes making use of podcasting in your marketing is really worth it, I would say. Don’t forget to grab your free newsletter here, it is loaded with marketing tips.