What is conversion ratio?
If you have heard about this term conversion ratio and not quite understands what it is, then keep reading and I will give you my best answer to this question,
“what is conversion ratio?”
There are differen meanings of conversion ratio but in this post I am focusing on conversion ratio when it comes to making sales through online marketing.. In online marketing conversions is what we want to have we want to convert the leads to buyers and costumers. but what exactly what is conversion ratio then? In a simple explanation it is the amount of visitors to a webpage for instance that becomes prospects/leads to your list. Or the amount of leads that becomes paid costumers. But let us dig a bit deeper into this question… At businessdictionary.com they have this definition; “Proportion by which one unit or value may be translated into another.” That may not be a very easy to understand answer after all,so let us dive into this concept a bit further.
What is conversion ratio?
Well as can be read at seochat.com, conversion ratio is the amount of sales per website visitors, or the percentage of visitors “converted” into sales. This means that if you have made 10 sales from 200 visitors, then your conversion Ratio is 1:20, or 5%. “Ratio” is the same as “rate”. Of course as online marketers we all want as high conversion ratio as possible of course,otherwise we might want to consider to change something about our capture pages or our follow sequence in our autoresponder. That is why we need to track our conversions as well,to see what we must improve in our marketing. Maybe you need to edit the text on your capture page. or the color of the buttons on it? To get more results from your marketing you simply have to track everything about it. Because even the smallest change can create a lot better results. If you do not track your marketing, then you are like you were blind “out there”, not knowing where to go. We want to generate leads for starters and then convert those leads into sales, we all know that. So we want our websites and follow up letters etc to be as effective as possible, and make the visitors take action.. Because we do not want a low conversion ratio, do we? Nobody wants that of course because we are all here to making money…
So as a summary…
- Conversion ratio is the same as conversion rate
- Conversion ratio means the amounts of conversion from your capture page for instance,the amounts of leads that turns into buying costumers.
- To make as much money as possible we of course want the conversion ratio to be as high as possible, therefore we need to track everything in our marketing
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